Although I may occasionally few examples poke fun at it, I’m enormously impressed by its strengths. For example, I recently b to c database shared an example of just how powerful ChatGPT is at inferring and acquiring context from a potentially ambiguous dataset. In another example, I showed ChatGPT’s ability to apply proven strategies to unique scenarios to reveal new insights. (Ever wonder how Napoleon’s warfare strategy can help you navigate the chaos of shopping on Black Friday? See my post to find out.)
The applications are seemingly
limitless. But as I think of all the ways ChatGPT and other AI applications will help marketers, it will ultimately come down to freeing marketers to focus more on creativity and providing them with the data insights that make them better at their jobs. In fact, a recent study from researchers at MIT suggests ChatGPT can boost productivity and improve ideation for workers.
I’m not the only one who sees
how this technology can help stellar social media management agencies for your brand marketers. SAP Emarsys CEO Joanna Milliken recently shared her thoughts on betting email list ChatGPT and some of the exciting ways that Emarsys envisions incorporating it into the platform. You can watch the video below.