Need to Know Influencer Marketing What Influencer Marketing marketing goals have you formulated for 2023? Is influencer marketing part of the marketing mix? In this article, we would like to look ahead with you to the trends and developments of influencer marketing.
Two years ago we already updated you on this topic and it is time for an update. How is influencer marketing doing and what are the latest trends?
Some influencer marketing facts
Influencer marketing is nothing new, a recommendation that you follow from a friend is also a form of influencer marketing. We call it word-for-
word advertising But influencer marketing as we mean
it in this article, is a form of social media marketing in which so-called influencers recommend products and services to their audience on social media. And that market has been growing quite fast in recent years (about ten to fifteen years). The market is expected to reach a size of 22.2 billion dollars in 2025, which is more than double compared to 2020 (9.7 billion dollars).
Instagram is still the social media channel of choice for many brands when it comes to influencer marketing. Instagram grew significantly in the Netherlands last year by 11 percent . This is remarkable, because the year before there was no growth and the number of Instagram users remained the same. Instagram is very much alive, despite earlier reports .
According to Influencer Marketing Hub, influencer saint lucia email list 26037 contact leads marketing helps 51 percent of marketers acquire better customers. Influencers allow you to skip a few steps in promoting services and products, because you reach an audience through the influencer that is interested in the influencer’s message. And therefore more likely to make a purchase.
The power of influencer marketing
Influencer marketing is becoming an important part of the how customer service can become a lead acquisition channel marketing strategy for more and more brands. This is because influencer marketing alb directory gives marketers a powerful tool to really reach their target audience. Research shows that people are more often annoyed by digital advertisements and as a result they avoid and ignore them. This poses a threat to marketers and a good solution for this is influencer marketing.
Instagram is still a popular platform for influencer marketing. But TikTok is also growing fast. Companies will really have to include TikTok in their mix. Which social media channel is the most effective depends entirely on the brand, their target audience and the objective of the campaign.
Marketers need to be on top of trends if they want to reach the younger generation (Gen Z). Because not only TikTok is growing fast, BeReal is also increasing in popularity . With BeReal you share a moment.