If, for example, you decide to approach a certain category of professionals, or to share one of your important news items with them, you can just send a single email!
And this, whether it is a promotion on a product likely to lighten their daily professional life, the discovery of a new service offered by your company or any other communication action!
Better understanding of customer behavior
By tracking your customers’ interaction with these emails, you can gain valuable insights into their behavior and preferences.
- Personalization : Today’s customers are looking for a personalized experience. Personalized forms allow businesses to gather valuable insights to better understand their customers’ expectations and behaviors and deliver tailored offers and communications.
Little by little, you will notice an potential customers can’t find you increase in the productivity of your teams, but also and above all, an increase in the number of contacts in your address book.
Of course, since you won’t lose them again because you haven’t added them or updated their profile…
You will see your database grow as you exchange information!
Cross-sell opportunities
Well-designed transactional emails can also be used to promote other relevant products or services, thereby driving additional sales.
If you have any further questions or would like to know more, we invite you to make an appointment with a membe why you should promote better way to credit of the anaba team.
The levers of customer engagement
To maximize customer engagement, companies can implement several strategies:
- Transparency and ethics : Consumers are increasingly attentive to corporate values. They favor brands that demonstrate transparency and ethical behavior. Environmental commitment, social responsibility, and the quality of working conditions are criteria that influence engagement .
Sarbacane customers benefit business sale lead from a 20% discount on their subscription.