What are HubSpot’s Account HubSpot and Account-Based Marketing (ABM) share many characteristics and goals that translate to business success: quality data, targeted customers, and a strong emphasis on relationships and trust.
But what both HubSpot and ABM do is prioritize the quality of a contact over the number of raw leads… it’s about quality over quantity.
Plus, HubSpot is the only provider that can offer seamless buying experiences for your highest-value accounts… all in one place! You can perform all ABM functions directly within the HubSpot platform.
If you’re considering using HubSpot for Account-Based Marketing, read on.
HubSpot Enterprise Tools What are HubSpot’s Account
ABM and partitioning are still in beta.
Below, we take a closer look at the new ABM tools.
Account Based Marketing Tools
HubSpot champions achieving better results for its users by offering a wealth of ABM features. We take a closer look at HubSpot’s Account Based Marketing tools.
ABM Properties: New default properties for businesses include Target Account to define target accounts, ICP Tier to define the ideal Customer Profile, and Buying Role to define the role of contacts in the sales process.
Target Account Recommendations : Once you activate your ABM tools, HubSpot recommends companies as potential accounts to target.
Target Account Home Page : Sales and marketing teams can track target accounts, review activity, and identify new accounts on this home page. Segmented Lists : Automatically create contact lists based on ABM properties, such as influencers or decision-makers. This is useful for creating ad audiences, sending marketing emails, and more.
ABM Ads : LinkedIn Ads connects seamlessly with HubSpot
Create Target Account audiences that match phone number library your LinkedIn audience.
ABM Playbooks : There is a special, customizable type of playbook for Account-Based Selling.
Company Scoring : HubSpot has set up rules-based scoring for companies that makes it easy to measure engagement and prioritize target accounts . You can use HubSpot’s default scoring rules or customize the scoring based on your needs.
ABM Dashboard and Reports: There’s now a dedicated ABM dashboard and ABM reports to complement it. If you add these reports to any other dashboard, you’ll also see the new ABM category. HubSpot says these beta features make it increasingly shifting towards mobile devices easier to “target account engagement and your overall ABM strategy.”
Account Summary : With Sales Pro or Enterprise, you can view the account summary for a company record, showing all activities, contacts, internal stakeholders, and deals associated with the company.
If you’d like to learn about the other new betting data features included in Enterprise Hub, read this blog post.
About Account Based Marketing
Account-Based Marketing (ABM) is a hyper-segmentation strategy for targeting specific accounts, typically in the B2B sector. To learn more about this marketing tactic, read this blog post.