Investing in digital marketing will help you get a steady flow of customers and ensure a strong relationship with them.
Investment in digital marketing depends on gross revenue. Ideally, you should allocate 7-8% of gross revenue . The goal is to spend at least $3,000 per month. This way, you croatia business email list will have a better chance of achieving sustainable and long-term results from your digital marketing initiatives.
If your business is still in its early stages, setting aside that much money for marketing may seem daunting. But if you hope to grow your business, you need to invest in it, starting with the digital marketing initiatives that are most likely to generate new customers and strong sales.
Investing in customer acquisition and building identify the main competitors relationships with existing customers will pay off handsomely. So how should you spend your 7-8% of gross revenue on digital marketing? Here’s an overview of priority initiatives.
1. Website design and hosting
Your website and its speed are very important to build a solid foundation for digital marketing. This is because 70-80% of people research a company online first .
You need to make a good first impression. Professional website design and development will require an upfront investment. But since your entire online presence depends on having a strong website, investing in this area is essential.
And when your high-quality website is ready to receive visitors, you need to secure the best hosting to ensure a secure and fast browsing experience for your customers. Cheap hosting can mean that you will have more downtime than necessary. In addition, site speed plays a critical role in your SEO strategy and success.