In anticipation of the New Year holidays, it is important to pay attention to creating email newsletters that will not only reach the recipients without going to spam, but will also bring the expected results.
Maria Ageeva, head of email marketing at Completo , told us how not to get lost in the huge flow of content and add zest to communication with clients.
The content must be useful and interesting to the target audience.
Businesses need to strive to build communications that will meet the needs of customers and solve their problems.
The subject and preheader are what a person sees among manufacturing directors email lists the general mass of messages. They should correspond to the needs of the target audience.
The main task is to make sure that yours is the one opened among the many letters.
What to write to your target audience
According to research by our colleagues, Stripo , a fairly product database and sales estimator large percentage of readers are ready to receive New Year offers, promotions and discounts.
Among the most preferred letter topics, 70% of respondents named discounts and bonuses, 15% – congratulations, 5% – summing up the results of the year.
When to send
Most people prefer to receive the newsletter on the eve of the holiday. But 1/3 are ready to receive the newsletter a few weeks before the New Year:
- 54.5% – on the weekend before the day X;
- 31.8% – a few weeks before it;
- 13.6% – December 31.
How many letters are allowed to be sent?
The optimal number of letters depends on the audience and niche. You can gambling data set up a mailing from 1 to 3 letters.
- 59.1% of survey participants are ready to read 1 congratulatory letter;
- 40.9% agree to a series of 2-3 emails sent two weeks before the New Year.
Of course, in December, companies strive to make letters unique and attractive to the client, using themes and design that match the New Year mood.
91.3% of survey respondents believe that email design matters !
And our practice confirms this.
But first things first.