Return policies. They must be fair, clear and unambiguous.
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Payment methods. It is better when there are vp technical email lists many of them, so that the buyer finds a familiar, habitual one, the one he trusts. Be sure to test your payment gateway for security.
The more diverse the payment methods, the higher the conversion:
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Delivery. Terms and rates should be extremely clear.
If there are modifiers – for example, going up a floor – they should be highlighted in the same interface. Multivariance here also saves from abandoned carts.
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The shipping cost should be immediately visible rapid response capability in the shopping cart – this is important.
Customer support. Different channels are needed: chat on the website, messengers, phone and email, so that the buyer can implement the usual scenarios.
As in this case, when a chat with an expert on choosing optics is available on the site:
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And in this example, the Eldorado Chatbot helps customers executive list with their choice; a live person is on the line, not a bot:
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Reputation. Show reviews, don’t hide answers to questions, create a rating, show independent assessments.
Encourage buyers who post reviews with photos and videos of products.
Product card in the Arctic Explorer store with photos of customers from social networks: