Social media is a valuable tool for any online store, as it is an important source of visitors who can become the most “loyal” customers of a business.
E-shops have been growing rapidly in recent years, while the Social media restrictions imposed on our daily lives by the pandemic have affected the way we shop, creating a huge wave of digital purchases . However, with competition heating up and e-shops multiplying dramatically, socia job function email list l media can significantly help a brand stand out and attract a large number of new customers.
But how can social media be transformed into a… magnet that will attract dozens, hundreds or even thousands of visitors to an e-shop?
1. “Run” special offers on social media for your eshop
Social media users definitely need an incentive to visit your e-shop and make a purchase. A smart and highly effective way to convince them to make purchases is to entice them with special offers and discounts .
Seeing an interesting offer, it is very likely that the user will be convinced and choose to take advantage of it by making purchases.
Even a small discount, 5% or 10%, is enough, while it is particularly useful to define a specific time period during which the offer is valid (for example, for 24 hours) or to identify a Social and it has significant media limited number of lucky winners (for example, the first 100) to give social media users an additional incentive to proceed to the purchase immediately, so as not to miss the opportunity for the best price.
2. Create ads on social networks
Social media advertising is highly effective and can definitely help you increase the number of customers in your e-shop. Create advertising campaigns on Facebook and Instagram and promote either your entire online store or specific products to attract new customers.
The key feature of Facebook and Instagram Ads is that they allow you to attract a very specific audience and target specific characteristics related to the products or services you offer.
An e-shop with mountaineering equipment, for example, can design and display advertisements on the social media of users who are interested in mountaineering and thus directly attract those who are truly interested in the products available in the online store.
3. Invest in UGC
UGC (User Generated Content) is the content created by users themselves and which brands utilize in an effort to promote their products and, of course, attract new customers.
These are photos, videos, as well as text or comments and china phone numbers reviews from other social media users about your e-shop. For example, you can ask your customers to send a photo or a short video of products they have purchased from your e-shop and then publish this material on social media.
Seeing in practice how a product “is” and how it is “used” makes it easier for other users to be convinced and buy it. For example, if someone has second thoughts about the dimensions of a table, when they see photos that other users have created with the table placed in their home, they are much more likely to enter the process of purchasing and acquiring it more easily.