Searching for products and services online has never SEO and B2B  been more popular. Especially for companies specializing in B2B sales, being “found” by their potential customers during their search is perhaps the most important issue regarding the future of their sales. For this reason, SEO country email list plays an important and crucial role in the results of a B2B campaign and by extension in the profitability of the company.

According to a 2016 study published by Google on Think With Google, 93% of B2B customers from the technology sector search for products and services online, mainly through search engines.

Several other surveys in recent years inform us that search engines are the most popular choice for a B2B customer to begin their research , compared to other options, such as customer review sites, e-commerce sites, manufacturer sites, and specialized industry portals.

The importance of searching at all stages

As one can easily conclude, search engines, mainly Google, play an  charge of the b2b division important role in B2B markets and are used either in the initial or middle stage of the buying cycle.

Depending on the industry, the search engine research SEO and B2B  process can take at least one to two months. The position a site is in in the relevant search results is very important, since the first 4-5 results receive 60% of the clicks.

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Is SEO alone enough?

Is organic search ( SEO -based results) enough for a B2B company to have the best possible results?

On average, 70% of clicks come from organic results (which is what an SEO strategy is aimed at). A website that is optimized for search engines on a technical level, as well as on a text level, will have a better chance of achieving high quality scores in its Google Adwords campaigns . This means that it is more likely to receive “cheaper” clicks through its paid campaigns.

Don’t forget about paid advertising on AdWords

The good combination of SEO and Paid Search will bring a company the maximum possible targeted traffic it can have, and therefore potentially more sales.

Although a B2B company does not sell products and services china phone numbers  through an e-commerce platform, it is equally or perhaps even more important for a B2B company to have its site ranked high for specific keywords in search engines, because it is one of its key tools for getting to know new customers.