There is a reason for this:
We process over 10 million pieces of information per second – including 600,000 (!) colors – with our eyes. This works because more than 100 million photoreceptor cells convert this information into nerve impulses and transmit them to our brain.
In other words: our eyes also need a break sometimes.
And that concludes our biology excursion.
What I mean by this is:
In the past, the challenge was the monkey brain, because people didn’t want to read long sentences.
Today most people have no desire to read.
The question is:
How do you still job function email database get their attention with your written word?
Write for the Tik-Tok brain.
In other words:
Your text should not only consist of mostly short sentences. It also needs a structure.
A melody.
A rhythm.
And this rhythm has to please our eyes. Let’s do a quick live test.
What is more pleasant:
Left or right?
Fun Fact:
If you look at the picture on the right long enough, the words develop a rhythm of their own and start to dance – but afterwards your eyes will hurt.
What do I mean by that?
Use 3 tricks to increase sales paragraphs.
Many.
Don’t be afraid to write a america email list one-word paragraph. Not only does it increase the speed, it also reduces the bounce rate. Because: