The time has come when users are tired of garish and complicated designs. If we strive for naturalness and organicity in all spheres of life, then why not follow this in the design of an online store? Let your design be as natural as possible. Choose 1-2 colors as a basis and work with them. An example of a store that just breathes “nature” —“Snowball Maker”. I think the Artjoker team has worked hard to create a store with exactly this kind of atmosphere.
10 Gift selection module
Very often, when choosing a gift on the site, the user db to data cannot make a choice for a long time. Make a useful function with which he will be able to choose the necessary goods. To decide on the best option, the client will need to select the product category and price range.
11 Minimalism
“Everything ingenious is simple.” Another trend of this year. A calm, neutral background, eye-pleasing design and minimalism allow the visitor to concentrate on what he needs and easily place an order. A good example is an online store of tablewareLuminarc, created by Artjoker .
Users don’t particularly like to register and leave their data – that’s a fact. But if in exchange for their contact information, you offer some kind of bonus, for example, a discount on purchases, then the number of people willing to go through this simple procedure will increase several times. An example of such registration on the website of an online storeJoss&Main:
13 Quick view of product card
Often, when searching for a product, a person may be in a hurry and not waste time going to individual product pages to eventually add it to the cart. Why not make a brief product information with a photo, a short description and a trick in the form of getting a discount? Design all this as a pop-up window when you click on the product. And here is another example:
14 Soulful Texts
If this is a site that sells things for home comfort, there is no list of us mobile phone numbers place for boredom and dryness. Fill every text found in the online store with warmth. Write with soul, so that a person wants to buy what he just read about. An example of such texts on the site of designer tableware Carambol:
15 Less words – more pictures
The trend says that instead of a detailed description of the goods, it will be much more effective to show what the goods look like, placing photos from different angles. Do not praise the goods, but simply demonstrate how it looks. I could not pass by and not cite as an example the clients how to prioritize keywords for seo content creation of Artjoker , an online store of sportswear d4fs:
Well, that’s probably all. We continue to actively follow the trends. Who knows, maybe in a couple of months everything will change dramatically.