This is why Hewlett Packard asked him to develop a concept that they are testing with people from Generation Y, aka Millennials – that generation of young people that marketers struggle to understand.
“HP wanted a completely independent site. A new design, a new URL, a new name,” says Widdowson, so “I started doing research on what colors were most impactful to millennials. They’re drawn to bright colors. Not neon and not pastel. Somewhere in between. I came up with a whole branding strategy, and here’s the result.”
Source: The Creative Momentum
Marketers are expressing their frustration and say they are having difficulty adjusting to the millennial lifestyle. There are stereotypes surrounding their brand loyalty and unflappable buying habits, as well as their political, social and religious beliefs.
But who are Generation Y members, really? And how do you win special database them over with your business?
Source: 42hire
Ages and Stages of Millennials
By definition, members of the group called Millennials can be much older than you might think. Most consider themselves to be in their early 20s or later, single, and don’t pay much attention to how they spend their disposable income.
But in fact, Generation Y is defined as people aged anywhere between 18 – 34, which means some of them have families. This key difference in life stages means that marketing needs to deliver the same message to 2 different target markets!
What are their buying habits?
Those millennials who are not parents are quicker to make large purchases. They buy on instinct and are more likely to buy a $200 pair of headphones just because they like the brand or color. there are many social media management services out there They don’t do as much research on products and tend to jump at the first price they see. As a result, they are easily fooled.
Parents, by definition, are at a more expensive stage of life bookyourlist and care a lot more about price. While they don’t want to be bombarded with information, they do their research, so you need to address them using clear and concise language. Don’t ignore pricing structures just because.