You’re all set on the basics, so now it’s time to get to work. This step-by-step guide will leave you with a basic framework that you can expand on as you learn what works for your business.
Step 1: Assemble your team
You know what they say: Teamwork makes the dream work.
No single team member can create an effective brand strategy. You need multiple perspectives to get a thorough shop understanding of your brand and its place within its industry.
For this project
you’ll want to recruit two separate groups of people. First, you’ll need a tiger team. This is a small group of people who will help you with project management tasks and the final deliverables.
Second, you’ll need recruits for it’s time to send your newsletter discovery groups. These are individuals beyond marketing who have opinions about your business and brand. People you might consider for these groups include:
Senior leaders
Company culture captains
Brand designers
Recent hires
Once you’ve settled on a shortlist of who you’d like to involve, it’s time to send invites. Here is an outreach list of us mobile phone numbers template you can use to kick the project off.
Hi everyone
I hope you’re doing well. I’m reaching out because we’re looking for participants for our upcoming brand discovery project. You’ve been identified by our team as an internal brand champion, and we’d love to have you involved.
The ask
We’ll be hosting a series of discovery sessions to develop a brand strategy framework unique to [Company Name]. Prior to your small group session, we’ll ask you to complete a brand questionnaire. During the hour-long session, we’ll discuss and build upon answers during a team brainstorm.
The total time commitment will be about 2-3 hours over the course of three months.
If you’re interested in participating, please respond to this email no later than [Date]. We will follow up with the brand questionnaire and details on your discovery session.
Best,
[Name]
Step 2: Host discovery sessions
Once you have a green light from key contributors, it’s time to compile your insights. Schedule discovery sessions to get to the root of what sets your brand apart from the rest.