Newsletter sent: don’t forget to monitor its performance 

And voilà! You’ve created and sent your first newsletter! Now it’s time to check how it’s working.

Standard email providers like Gmail or Outlook don’t provide data like heatmaps or the click and open rates of your emails.

However, email marketing tools go a step further and provide you with complete reports with data such as heat maps, click maps to see which links in your email have had the most interaction, etc.

This data is very useful to know if your newsletter is of interest to your subscribers. For example, a click rate or CTR in email marketing means that chinese overseas british database a large percentage of users who opened your email clicked at least once on it and interacted with it.

Example of a newsletter report in Brevo

According to Campaign Monitor, SMEs are betting on email marketing as one of the most effective channels to gain customers . If you are still not convinced, you should consider creating a newsletter because:

Now that you know everything there is to know how to choose colors for your business website about creating a newsletter, you can fine-tune the details and perfect your next campaigns.

Here are some of the best practices we’ve compiled to keep your newsletter design and subscriber engagement on the rise.

To make your newsletter more credible and recognizable to your audience, it’s a good idea to align it with the brand identity you have on your website: colors, typography, logo, etc.

The easiest way to do this is to include your logo at the top of the email . This will let your readers know right away that this email is coming mobile lead from you. With a drag & drop editor, this is very easy to set up.