Example of a virtual sales catalogue: Rehabilitaweb

Physical stores form the basis of the Ikea customer experience. The atmosphere and the tours in furniture stores are part of the Swedish company’s brand identity. Ikea’s e-commerce is limited to the role of a complement in a multi-channel strategy. For example, customers can buy an item online and pick it up in person at the store.

Franchises are part of indirect sales channels. They are based on a collaboration contract between a company (franchisor) that grants another company (franchisee) the right to market a type of product or service in a geographical area, under certain conditions and in exchange for financial compensation.

This model facilitates rapid business female database expansion and offers lower financial risk for franchisees, because they adopt a proven business model. On the other hand, the franchisee’s freedom to make decisions is more limited. Although they are usually a face-to-face sales channel, online franchises also exist .

Some well-known restaurant chains, such as Subway, KFC, Pizza Hut and McDonald’s, operate franchised establishments. In this way, they have expanded across a large part of the world.

Sales agents are a variation of brick-and-mortar affiliate programs. These are companies or individuals who sell your products or services to new customers on your behalf, earning a commission based on the sales they close. This sales channel can be beneficial for foreign companies entering new markets, as agents often have a wide network of contacts and market knowledge.

At the same time, if you use this sales channel, you will need to monitor the activities of sales agents and avoid potential long-term conflicts of interest.

Rather than functioning independently, a catalogue is maximizing success in affiliate marketing often integrated with multiple sales channels to make product selection easier for the end user. Virtual catalogues are closely related to e-commerce and social media sales, while paper catalogues can serve as a guide at trade shows and in physical stores.

This method is especially effective for companies with a wide variety of products . A catalog allows you to establish categories to segment your audience and avoid saturation.

Rehabilitaweb is an e-commerce site that covers a wide variety of household products. Therefore, a virtual sales catalogue with intuitive mobile lead classification into categories and subcategories is crucial to facilitate navigation and product selection.

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