Commercial intent: You’re comparing products or services before making a decision, like “Tesla solar roof vs. traditional solar panels,” for instance.
Transactional intent:
You’re ready to purchase or take a specific action. Something like “buy Tesla solar panels S series.”
Let’s explore why understanding user intent lays the foundation for an effective SEO strategy:
Relevance
Simply put — content that isn’t relevant for a query won’t appear in the search results.
Google has millions upon millions of azerbaijan phone number data websites to choose from. Only the relevant survive Page 1 or the top of the search results.
If you figure out what your audience needs when they are using the keywords they are using in search, then you can remain relevant and have a chance to compete in the search results.
User Experience
Nothing satisfies users more than finding a resource that gives them exactly what they need, without having to look elsewhere. No need to go anywhere else; your content is the best resource for the query.
Put yourself in your audience’s shoes, then salesforce: what it is, what it is used for and its modules research what the competition is doing for that query. Armed with that information, you can create a quality resource that helps your audience complete their mission.
Plus, the better you are at providing what your audience needs with their first interaction with you, the more likely they are to stay on your site or come back.
The Customer Journey
Yes, SEO can align with the customer journey. Users interact with your content differently depending on their stage in the buying process:
Awareness stage: Searching jiangsu mobile phone number list for general information.
Consideration stage: Comparing options and weighing pros and cons.
Decision stage: Ready to shop.
When you tailor your SEO program content to these stages, you can guide users seamlessly through their journey, ultimately driving conversions and building brand loyalty.