Among other features, the Lightning Flow Automation Builder allows you to fully design your automated workflows , such as lead assignment, prospect scoring , and personalized marketing campaigns. For example, a sales rep can ask the CRM for assistance in drafting personalized emails, taking into account previous interactions and other relevant data about the prospects.
This module also processes large volumes of data in real time with Einstein artificial intelligence, allowing it to predict which sales opportunities are most likely to close.
The cost of this sales CRM platform varies between €80 and €500 per user per month.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a marketing CRM platform designed for large enterprises looking to manage personalized marketing campaigns across social media, email, online advertising, and other digital and in-person channels. It leverages the exceptional data processing power of the Salesforce Data Cloud to deliver marketing automation at scale. For example, Wyndham Hotels manages a global database of over 165 million contacts with this marketing CRM.
Einstein Stats Dashboard Example. Source: Salesforce
The module includes over 170 connectors to chinese overseas africa database collect data in real time from social networks such as Facebook, LinkedIn and Instagram, as well as e-commerce platforms and tools such as Google Analytics, among other sources. There is also an integration plugin with Brevo . In addition, Einstein artificial intelligence makes it possible to offer particularly intuitive and dynamic segmentation.
Another notable feature of this marketing CRM is Salesforce Interaction Studio , focused on offering personalized experiences to each customer.
This service is an advanced solution designed for large companies, with prices starting at €1,250 per month for 10,000 contacts. These monthly prices are not charged per user, but per organization.
Salesforce’s Starter plan includes marketing features geared toward small businesses (more information in the specific section).
Salesforce Commerce Cloud
Salesforce Commerce Cloud is an e-commerce improve influencer marketing with generative ai platform suitable for both B2B and B2C e-commerce. It makes it easy to create and manage online stores , with tools that allow you to manage inventory, orders, tracking, marketing, customer service, and other tasks from a single system. Salesforce’s integrated platform facilitates marketing campaigns and omnichannel support, integrating channels such as social networks.
Powered by Einstein AI, Commerce Cloud acts as a Customer Data Platform (CDP) that takes into account all interactions with current and new customers, even offline ones , to deliver personalized experiences, including accurate esperanto leads recommendations that can boost customer satisfaction.
Salesforce’s cloud computing system is a guarantee of security and performance. It allows for great scalability for large-scale e-commerce, taking on high traffic peaks such as those of Black Friday .