Advantages and disadvantages of Salesforce

A company that plans to grow significantly must anticipate the situation as much as possible. Salesforce is one of the best CRMs for managing large amounts of data and transactions, supported by advanced cloud computing technologies.

In many marketing campaigns, scalability means a sudden increase in the contact database, which has a direct impact on email marketing prices . Salesforce B2B marketing automation plans are expensive, but include a module to add more contacts at a relatively low cost of €100/month for every 10,000 additional contacts.

More than just a standard cloud-based SaaS interface that users connect to, Salesforce offers a series of blocks and resources for each company to set up its CRM platform from scratch . When installing Salesforce, all aspects are defined: workflows, approvals, page layouts, buttons, custom components, etc.

Therefore, it can be one of the best CRMs for chinese overseas british database companies that need to adapt very specific processes and have well-defined project management standards .

Salesforce is the market leader in integrations with other platforms, which provides great versatility. In its AppExchange store , Salesforce claims to offer more than 7,000 applications that allow integration with external tools for marketing, sales, chatbots, VoIP telephony, IT, human resources, finance, etc. In addition, there are other low-code or no-code options through tools such as Zapier. The cheapest plan —Starter— does not offer access to the AppExchange.

Salesforce’s versatility allows companies to automate repetitive tasks , such as following up on leads and assigning tasks, by integrating tools that centralize data and avoid switching applications to perform different tasks.

With seamless access to real-time information and advanced collaboration options across teams, Salesforce makes it easy to manage your business seamlessly and organized. According to Salesforce data, 38% of customers report an increase in sales productivity after adopting the platform.

Salesforce’s extensive customization means that its implementation in a company is complex. Taking advantage of the value of this integrated platform involves developing a customized plan. This usually involves using a Salesforce consultant or external CRM or ERP integrator, who will be responsible for finding the CRM functionalities that are most appropriate for each business’s particular strategy.

Salesdorado estimates that a Salesforce integration can cost €5,000 or more for a single user and up to €50,000 per year for a relatively small sales team.

Once implementation is complete, marketing and sales teams must learn to manage a highly customized CRM platform , which entails how to create an effective facebook advertising campaign considerable complexity. To do this, you can use the services of a CRM consultant and/or use the Trailhead platform with training resources that Salesforce makes available to all its users.

To get human support from the Salesforce support team, you need to upgrade to the Premier plan , which costs 30% more than the license price.

The prices that really allow you to exploit Salesforce’s potential are designed for large companies . The Starter plan has rates more adapted to SMEs, but lacks features such as the marketing automation scenario editor (Journey Builder), dynamic content, SMS Marketing and in-depth data analysis.

Additionally, there are other additional costs esperanto leads you can expect with Salesforce, such as data storage above 10 GB , priced at $125 per month for 500 MB.

Brevo is a comprehensive marketing and sales CRM tool with affordable rates for small and medium-sized businesses. The purpose of this platform is to support businesses in their growth from the very beginning. To do so, it offers a free version with 300 daily email marketing sends and 50 open sales opportunities.