OpenAI is an American artificial intelligence development company founded in 2005 that created the GPT-3 language processing model. Its most popular application is ChatGPT , which has a free version and already has more than 100 million users. With its agile responses, ChatGPT has gained great popularity in the creation of different types of content, such as marketing texts, based on simple and intuitive instructions. ChatGPT can generate content for blog articles, social media posts, promotional video scripts, etc.
While ChatGPT can be a good inspiration
If the content provided contains factual data, it is important to note that the information in the free version of ChatGPT has not been updated after September 2021 .
In addition to ChatGPT, OpenAI offers a paid API . This API is an application programming interface (API) and does not have its own platform, but connects to other applications such as a web content management system via plugins. The OpenAI API can be used, for example, to implement a chatbot on your website. Access to the API code is paid for with tokens , which depend on the volume of text generated.
Other AI applications available with the OpenAI API include:
- DALL-E : Generates images from textual descriptions.
- Codex – Automatically write source code for developers.
- Whisper : Transcribes audio speech as job seekers database text and translates speech from other languages into English.
Salesforce Einstein
Salesforce’s Einstein artificial intelligence tool , launched in 2016, is one of the CRM platform ‘s standout features . It integrates machine learning technologies and language processing models to automate the company’s interactions with customers.
Salesforce Einstein is based on an advanced customer database available in the CRM. By analyzing this information, some of the most notable applications of Einstein’s artificial intelligence are:
- writing personalized sales emails,
- creating lead scoring itineraries,
- Next Best Action (NBA) assistant that provides individual recommendations on how to best proceed with contact with each prospect,
- Shopping assistant bots that engage in real-time conversations with qualified prospects.
Ultimately, Salesforce Einstein is an artificial intelligence tool that goes beyond just creating sales content. It also uses machine learning to help salespeople make the best decisions.
The Salesforce Einstein module is currently priced starting at $50 per user per month, which must be paid as an annual subscription. This fee is in addition to the price of the Salesforce Cloud service, which provides the basic interface for integrating Einstein.
HubSpot Content Assistant
HubSpot is a fairly advanced customer how to use ai to write better seo content relationship management software. Its content creator launched in 2023 incorporates artificial intelligence to reinforce sales efforts. Here are some of the features it includes:
- content creation for emails, social media and landing pages
- Generation of automatic responses to customer service queries, based on natural language processing
- Sending personalized emails based on data such as purchase history
Meetz AI
Meetz AI is a sales lead generation tool that is currently only available in English. It is based on a virtual assistant —called Laura— that automates the process of converting potential clients from the first contact with them.
Laura maintains an email or chat conversation with prospects, scheduling appointments and providing product information autonomously esperanto leads using natural language (in English). It is a very intuitive software that is quick to learn.
Additionally, Meetz tracks prospects’ activity on LinkedIn and creates personalized follow-up emails based on their preferences. Meetz’s basic plan is priced at $29 per month with a one-year commitment.