- The more immediate the benefit, the more effective. In the example, you already have the Seoulbox discount, you just need to redeem it.
- The key is to make your interaction very simple and fast.
- After the question, ask for contact information and send ultra-personalized content based on the answer.
Conversational marketing helps you build spam database relationships through trust-building conversations with your customers. Traditional marketing generates leads and revenue, but it doesn’t create genuine relationships with your customers.”
How to use it for your business:
Century Fitness displays a fixed customer service box, where Fran invites you to ask and resolve your doubts instantly. Well, yes, it really is a chatbot , but it’s like that sales assistant who is at your disposal while you’re looking at clothes.
Why it works: After an initial interaction with the brand, visitors are more likely to pay for a monthly gym membership. And the best part is that it’s a low-friction interaction.
How to use it for your business:
- Give your chatbot a name, make it as human as possible.
- Load your chatbot with the most frequently asked questions: prices, schedules, availability, etc. It’s also a good idea to connect it to your social networks.
- If you can afford it, let someone of flesh and blood intervene when the question is more specific.
Not sure which chat software to choose? These are the best chatbots for your website .
7. Enjoy & Verdura reminds you that you are leaving without buying
Source: Designplus
Disfruta & Verdura uses an abandoned cart august news from the world of seo and online marketing pop-up that activates when you are about to leave without your carrots.
Why it works: It doesn’t add pressure to buy, but it sends a very clear message that it’s meant to help you. All you have to do is ask for an email address from that person you were going to lose, probably forever.
Thanks to exit-intent popups, many businesses reduce their bounce rate. In fact, WPBeginner used them to increase signups by 600% .
How to use it for your business:
- Don’t be aggressive and try to be helpful (although you can try adding a little urgency to see what works best).
- Be very direct in your message.
- Showcase in the email the products your new subscriber left in their cart. It will be harder for them to ignore the email when they see esperanto leads that artisanal cheese they’ve been wanting to try.
Don’t worry, the best email marketing tools offer you the option to automate your abandoned cart emails and send ultra-personalized messages. Even better if it’s a multi-channel marketing platform.