A newsletter is a key part of cultivating relationships with subscribers who subscribe to your mailing list. Many companies send out regular newsletters, but they are not always aware of the potential they have within their email marketing strategy.
A newsletter with the right content and sent to the right people can help boost website traffic, social media profile visibility and more, and thus boost sales for a business. It’s much more than just a promotional email.
In this article, you will learn in depth what a newsletter is , its main characteristics, how to create your own, and examples to connect more with your subscribers.
Brevo’s drag & drop editor makes it easy to create your own newsletters. Send up to 300 emails per month for free or unlimited from €7.
What is a newsletter for?
A newsletter is a periodic mailing that companies use to share news and relevant information with their subscriber list. This newsletter is usually sent by email and is often referred to by the English word newsletter .
Before we look at how to make a newsletter, here are the main uses of this channel, whose main content is usually dedicated to connecting with subscribers.
As a digital marketing channel :
A newsletter can be a starting point for structuring an email marketing strategy to communicate with your subscribers. Email has a global opening rate of 21.89% . The newsletter is one of the central pieces of email marketing, but not the only one. Many marketing strategies include this channel, due to this data.
It reinforces brand credibility: An effective gambling data malaysia newsletter usually has one main content: there are newsletters with current news, but also testimonials, offers, success stories, noteworthy collaborations, useful resources… By focusing a newsletter on one type of content, you show knowledge about a sector or topic (with the appropriate sources of information) and, at the same time, you generate trust in your company.
Informing your subscribers about the latest news from your company
a newsletter, by its very nature as a find the right affiliate programs communication channel, is an opportunity to inform your subscribers about the latest products or launches from your business.
In the Brevo interface, you can check the performance of your campaign in the “Statistics” tab in the left menu. You will access a detailed report with data such as opening rate, click rate, deliverability, unsubscriptions, etc.
You can now send your free newsletter
You’ve already seen that creating a newsletter with the help of a platform like Brevo is within the reach of almost everyone. All you need to esperanto leads do is plan the content and design of your newsletter, create a free Brevo account, configure your mailing and get ready for launch.
Your email marketing strategy starts with a good newsletter.