The design of a newsletter is just as important as its content. Recent studies put the average reading time of an email at between 11 and 13 seconds, so first impressions are crucial. To make a good first impression, the structure of the newsletter is essential.
These are the elements that should not be missing:
- Subject line
- Header
- Body of the newsletter
- Calls to Action (CTA)
- Footer or closing of the newsletter
Now that you know the main elements, you can read more details about each of them.
Subject line
This element is the first thing the recipient sees when receiving your email or any other. Based on this information, they will decide whether to open it or not, so it must capture their attention. For example, you can offer a preview of the newsletter content or some extra incentive.
Here are some Brevo newsletter subject lines seen in the Gmail interface:
For example, here are some Brevo gambling data japan newsletter subject lines seen in the Gmail interface:
Header
The header of an email presents the corporate visual identity of the sender. The basic elements of the header are usually the company’s logo and corporate colors. The company name, slogan, links to social networks, etc. can also be included.
A good newsletter is designed in HTML with responsive code —that is, adaptable to any screen—but it is always better to offer the possibility of an alternative display with a small link.
The minimalist header is a trend in the design of some newsletters, to give more prominence to the content.
The body of the newsletter
After making a good first impression with the subject line and header, the body of a newsletter is where its main value lies: the content.
When selecting information, as a general rule, informative content should prevail over promotional content , although both have their place.
- The newsletter is part of the email marketing strategy, but its main objective is not direct sales, but rather the positioning of your brand and establishing long-term relationships with your audience.
- The design and hierarchization of information are also very important in a newsletter.
Concise content organized into sections
An email is more vertically displayed than profitable commission structure a website. That’s why the inverted pyramid layout is ideal for organizing information in a newsletter: start with the most important content and include less important information at the bottom.
To do this, there is nothing better than organizing the content into well-differentiated sections, which can be delimited with columns, dividing lines, images, titles, and much more.
Some examples of sections are as follows.
Parts of a newsletter
Important dates in the marketing industry: this example shows knowledge in an area, as well as allowing you to approach the end of the email esperanto leads with brief and concise content.
Tips or advice of the month. This article provides information of interest in the area of digital marketing that readers can apply to their businesses.