Some business owners believe that they don’t need digital marketing because they don’t sell products online. But don’t fall for this misconception. Even if your website only serves to provide information about the location of your physical store, you still need digital marketing.
Physical stores are stores that sell products in a physical location, over the phone, or by mail. This means that they do not process online sales or orders, which is rare in lithuania business email list today’s e-commerce market. This is why there is so little information about marketing physical stores.
But if your goal is to drive foot traffic into your store, why do you need digital marketing? Check out these five reasons why you still need a strong online presence and marketing.
Why Business Needs Digital Marketing
Your customers are still looking for solutions online. So you need to do marketing to attract these customers, even if you don’t sell your products online. Here are 7 key basic differences between seo and ppc reasons to do digital marketing.
1. Create an email distribution list
With digital marketing, you can build relationships with customers online using email marketing. Digital marketing allows you to create an email list that you use to stay in touch with customers between visits or to encourage a potential customer’s first visit.
Every customer who comes to your site may not be ready to click on an address to get directions. They may need a little more time and support to show interest.
2. Support clients between visits
Physical stores need to stay top of mind and demonstrate their commitment to customers. To do this, digital marketing initiatives such as videos or blog articles on a specific topic can help keep customers engaged between visits to your store.
Depending on what you sell or what services you provide, you may need to get creative in offering additional services to your customers to maintain your relationship with them.
3. Become part of their solution set
Let’s say a customer is looking for a solution to their back pain, and you’re a chiropractor. In search of an answer, they go online and discover that Amazon sells massage tools, electronic muscle stimulators, ice-cold hot packs, and more. So, they’ve found an e-commerce solution to their problem.
But then they read a blog post on your site about how most over-the-counter products provide temporary, short-term relief from back pain rather than treating the source of the pain. Now the customer is intrigued because in a few visits to your office, they can find long-term relief rather than buying short-term products on an e-commerce site.