Like it or not, online reviews play a vital role in attracting new clients. The process isn’t perfect, and clients you’ve done a great job for may complain about small aspects of the project or areas where they think you could improve. But the reality is that online reviews play a vital role in the buying process.
Most consumers (88%) trust online reviews as much as personal recommendations, and 90% of consumers read online reviews before choosing a company. In fact, online reviews are essential for all businesses.
With this in mind, you need to develop a process romania business email list for collecting online feedback after the project is completed. You should have an automated email campaign that is triggered as soon as you complete the job. Part of this series could be a customer survey so you can learn about improvements, and another part should practice active listening be collecting online feedback to attract new customers to your construction business.
However, you have to be careful with the automation process because you don’t want these emails to be sent to clients on projects where the client fired you from the project or something critical happened. You already know the areas of improvement germany cell number on these projects, and you don’t want to invite that negativity to your review sites, although it can happen anyway. That’s why the next step in your online presence is so important.
8. Respond to online reviews
Whether your customers leave good or bad reviews, you should respond to them. Responses show that you care and that you are committed to correcting mistakes – whether those mistakes are simply the customer’s perception of the situation or actual mistakes you made along the way.
When answering questions, try to move the conversation to personal channels such as chat, email, or phone. But you should also be friendly, welcoming, and willing to work with the customer to resolve the issue.
Don’t be defensive when responding to negative online reviews. Show what you’ve done to resolve the issue and what you intend to do for the customer going forward.
Finally, don’t copy and paste the same response to every review. Find different ways to say the same thing. Copy-pasted responses make you look robotic, uninterested in the customer, and like you didn’t read the entire review.
9. Create a targeted social media strategy
Social media can consume your entire day if you’re on every platform and interacting with every potential client. Instead, to save time and make the most of it, choose the platforms you work on carefully.
In the construction industry, you need to first determine who you are serving – homeowners or other businesses. This will help you determine which platforms will work best for you. For commercial construction companies, consider Facebook, LinkedIn, and Twitter as social platforms. Residential construction companies should focus on Facebook, Instagram, and perhaps Pinterest for articles and decorating ideas.
The key when it comes to social media is to be intentional and strategic in your efforts. Don’t post and respond sporadically. Instead, create a content calendar and set aside 10-15 minutes a day to respond to customers and prospects who engage with you online or who you want to engage with on their pages.
10. Build a content marketing strategy
Content marketing provides new opportunities to connect with customers and prospects and demonstrate what you do and why you do it. When thinking about your content marketing strategy, remember to think through the customer’s eyes. Avoid writing in the first person (i.e. “we,” “us,” “our”) too often. Instead, focus on addressing the customer and their needs.