re the same. For example, a municipality looking to build a new police station might go through a buyer journey that looks like this:
- Publish an invitation to tender for a project
- Check out the websites of the construction companies that have submitted proposals.
- Ask questions about past projects, included services, project timelines, etc.
- Explore projects and case studies on the construction company’s website
- Call references who have worked with the hungary business email list construction company to get an idea of the working relationship.
- Hold a committee meeting to select a construction company to implement the project.
You will notice that the municipality oscillates between doing their own research and interacting with the construction company. Along the way, they research your company online, evaluate project application information, and talk to other clients.
Having the right information online and in your embrace flexibility email campaign plans to support your prospecting efforts will help you win more germany cell number projects and grow your construction business. But to do this, you must think like a customer.
5. Design email campaigns for different stages of work with customers and prospects
Email campaigns support your online presence. They reinforce what the customer reads about you online and serve as a reminder of what you have to offer.
When thinking about your campaigns, you should create the following automated campaigns that target the different actions a customer takes.
- A welcome campaign is when a potential client signs up for your newsletter. These emails should serve as an overview of your services and answer the question of why the client needs what you offer.
- The Proposal Follow-Up Email – After your sales team has visited the customer and provided them with a quote for a construction project, this email should be more personal and thank the customer for the opportunity to meet with them. It can include an opportunity to ask the customer questions a few days or even weeks after the meeting if the customer has not yet purchased services. And if several months have passed without a response, the customer can be placed on a remarketing list that features new case studies or project highlights to re-engage the customer if they have fallen silent.
- Re-engagement campaigns help you highlight new content to nurture relationships with customers or prospects who haven’t engaged with your business or content in a while. You’ll need to revisit these campaigns regularly because they need to stay fresh to offer new information and content to meet customer needs.
The email campaigns you design will be based on your company, services, and unique buyer’s journey. But this short list gives you an idea of some of the opportunities to connect with customers and prospects.